Some of my recent work
7 Wonders Duel Mobile
7 Wonders Duel is a competitive board game known for its fast pace and high replay value. The focus of this case study is a concept project for a mobile version of the game. However, the game's complexity requires players to pay attention to multiple mechanics at once, which presents a challenge in creating a mobile version that will maintain the same level of challenge and player autonomy as the original.
Paradise Fortune Casino FTUE
Paradise Fortune Casino had low early user retention during its soft launch. To improve poor KPI numbers before the worldwide launch, I used Consumer Insights data to optimize the FTUE and Star Surge feature. This led to a significant increase in retention rate (+100%), play session length (+20%), and spins per session (x2).
Mobile Casino Lobby
As Senior UX designer, I developed the user experience and navigation model for a virtual slot app in collaboration with a major IP. Success relied on the main lobby and slot HUDs, so I collaborated with our VP of Product and Director of Game Design to run usability testing for the main lobby designs, validating our design direction.
